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Need Tuesday by 8:30pm EST Discussion: Integrated Marketing

Open Posted By: surajrudrajnv33 Date: 15/02/2021 High School Case Study Writing

**** PLEASE READ INSTRUCTION**********   ****review the attached rubric for grade criteria***


**Brand is the film industry**

  

Objectives:

· Explain the importance of using a combination of traditional and digital marketing channels in a marketing strategy through an integrated marketing communication approach

· Discuss the strategic role and advantage of digital advertising compared to traditional advertising

· Identify important digital marketing metrics and establish KPIs for a successful campaign

Instructions:

Start by reviewing the following reading assignments:

· Brilliant Marketing by Richard Hall – Chapter 16: Creating an Integrated Marketing Plan

· 7 Ways to Create a Successful Integrated Marketing Plan by Jennifer Lonoff Schiff. 

The goal of this assignment is to demonstrate your understanding the importance of an effective integrated marketing communication strategy. Instructions:

Deliverables:

For this discussion, you will submit an initial post and respond to a classmate’s post.

Initial Post (80%) - DUE WEDNESDAY

1. Find an example of a brand within your industry that is creatively using an integrated marketing approach in their campaign. Explain why the integrated marketing approach is unique or innovative. Provide links, videos, and/or pictures to support your explanation.

2. What clear, compelling, and consistent marketing message is the brand sharing with consumers? How is the marketing integrated across multiple platforms? What marketing channels is the brand using to develop an effective integrated campaign? How is the look consistent across channels?

3. Is the brand using digital and traditional forms of advertising in the campaign? What role and advantage does digital advertising have compared to traditional advertising, and vice versa?

4. If you worked for the brand, which KPIs would you assess to measure the campaign’s effectiveness?

Response Post (20%) - DUE SUNDAY

1. Review you classmate’s integrated marketing example. What other marketing channels do you think may be a great addition to the integrated campaign? What is the brand doing well? What might they do differently? 

Category: Accounting & Finance Subjects: Behavioral Finance Deadline: 12 Hours Budget: $150 - $300 Pages: 3-6 Pages (Medium Assignment)

Attachment 1

FULL SAIL UNIVERSITY | EBMS

The goal of this assignment is to demonstrate your understanding the importance of an effective integrated marketing communication strategy.

For this discussion, you will submit an initial post and respond to a classmate’s post.

Initial Post (80%) - DUE WEDNESDAY

1. Find an example of a brand within your industry that is creatively using an integrated marketing approach in their campaign. Explain why the integrated marketing approach is unique or innovative. Provide links, videos, and/or pictures to support your explanation.

2. What clear, compelling, and consistent marketing message is the brand sharing with consumers? How is the marketing integrated across multiple platforms?  What marketing channels is the brand using to develop an effective integrated campaign?  How is the look consistent across channels?

3. Is the brand using digital and traditional forms of advertising in the campaign?  What role and advantage does digital advertising have compared to traditional advertising, and vice versa?

4. If you worked for the brand, which KPIs would you assess to measure the campaign’s effectiveness?

Response Post (20%) - DUE SUNDAY

1. Review you classmate’s integrated marketing example.  What other marketing channels do you think may be a great addition to the integrated campaign?  What is the brand doing well? What might they do differently?

Objectives:

• Explain the importance of using a combination of traditional and digital marketing channels in a marketing strategy through an integrated marketing communication approach

• Discuss the strategic role and advantage of digital advertising compared to traditional advertising

• Identify important digital marketing metrics and establish KPIs for a successful campaign

Instructions:

Start by reviewing the following reading assignments:

• Brilliant Marketing by Richard Hall – Chapter 16: Creating an Integrated Marketing Plan

• 7 Ways to Create a Successful Integrated Marketing Plan by Jennifer Lonoff Schiff.  

Discussion Focus: INTEGRATED MARKETING Week 3: Discussion Board (6%)

DIGITAL MARKETING | MAR681

DIGITAL MARKETING | MAR681 DISCUSSION BOARD RUBRIC

CRITERIA SUPERIOR AVERAGE BELOW AVERAGE, FAIL

30% 30-25 points 12-0 points

Superior content, information, description of material, and background are provided.

Reveals little knowledge of content or background and/or much information is missing, unclear or incorrect.

30% 30-25 points 12-0 points

Input and Initiative

Group Participation Participation and interaction foster team spirit, bring life to a group discussion and radiate respect for colleagues.

24-13 points

Generic comments that lack in merit. Courteous, though establishes little rapport with colleagues.

Off-topic posts, or irrelevant or out-of- context responses, or lack or courtesy and etiquette.

20% 20-18 points 11-0 points

Style & Purpose Highly effective style, content, and layout are provided. Free of spelling, punctuation and grammatical errors.

17-12 points

Style, content and/or layout are sufficient but may lack some elements or lack proper formatting. Some spelling, punctuation, and/or grammatical errors.

Proper style, content and/or layout are either missing or done incorrectly. Multiple spelling, punctuation, or grammatical errors, and/or unintelligible.

20% 20-18 points 11-0 points

Critical Thinking

17-12 points

Perceptive and effectively detailed. Logical and coherent. Good continuity.

Lacks an understanding of the concept. Little analysis or demonstration of understanding.

The content is identified, but solid understanding is not shown, and/or some information is missing or incorrect.

Detailed and persuasive. Analytical and insightful. Comprehensive and detailed. Stimulates a new perspective.

Page 2 of 2

24-13 points