Loading...

Wk 4 - Apply: Signature Assignment: Part B: Strategic Marketing Plan on Coca Cola

Open Posted By: ahmad8858 Date: 03/05/2021 High School Report Writing

  

Internal Data

Evaluate internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed.

   

Source


What    it Measures


Data


Potential    Usage

 

Example: Sales data


Monthly sales by specific product


Average sales that month in US   dollars for each of 10 products. Data can be segmented by business and   consumer markets.


Can be used for trend analysis,   projections, and to measure effectiveness of promotions.

 




 




 




 




 




 




Secondary Data

Evaluate secondary data sources and the specific information you need from each source. Insert or remove rows as needed. 

   

Source


What    it Measures


Data


Potential    Usage

 

Example: retail store analytics


Dollar value of sales by quarter by   major product categories


Total sales of major players


Market Share Analysis

Seasonal patterns

 




 




 




 




 




 




Primary Data

Evaluate primary data needs to create and evaluate the marketing plan. Insert or remove rows as needed. 

   

Source


What it Measures


Data


Potential Usage

 

Example: Focus group


Product usage, motives, identify   group level satisfaction, decision process, etc.


Qualitative


Identify different reactions of   market segments to product. Identify marketing opportunities, product/service   flaws and opportunities

 




 




 




 




 




 




Customer Relationship Management

Establish customer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability. Insert or remove rows as needed.

   

CRM    Touchpoint


Purpose    & CRM Objective


Data


Potential    Data Usage

 

Example: Customer profile   information on website


Starts the account for visitors:   name, geography, email address (Customer acquisition)


Presale: geographic location;   customer id, source of reference

Email address

Post sales: address, product   purchased, quantity, price.


Track new and returning customer   counts, total period purchases by customer ID, geographic sales data. Can be   used for loyalty rewards, retention, and targeted marketing.

 




 




 




 




 




 




Category: Mathematics & Physics Subjects: Mathematics Deadline: 24 Hours Budget: $80 - $120 Pages: 2-3 Pages (Short Assignment)