This project has a written paper and a powerpoint presentation
Please see attachment for written project outline format
Written presentation should be at least 7 pages
powerpoint should be at least 7 slides (Slides should include informative content, pictures, and animations)
Pick a industry or company. for the written part of the project the project should start with an overview of the industry, its overall strategies of leading companies, and the significant problems and issues that confront management.
State problems/issues as clearly and precisely as you can. avoid recounting facts and history about the company.
Next is the Analysis of the case/business/company should from the angle looking at marketing issues and other factors underlying the company/organization's strategic successes and failures. Decide whether the firm has valuable resource strengths and competencies.
Check to see if the firm's marketing strategy is producing satisfactory results and determine the reasons why or why not. You can probe the nature and strength of the competitive forces confronting the company and decide whether and why the firm's competitive position is getting stronger or weaker.
in your analysis relevant evidence has to be offered to back up your conclusions. -
The final section of the written project should consist of a set of definite recommendations and a plan of action. Your set of conclusions/recommendations should address all of the problems/issues you identified and analyzed. Your recommendations for actions should offer a reasonable prospect of success.