Horizontal Integration is a type of strategy pursued by a company in order to strengthen its position in the industry.
Within your Thompson (2020) text, read the Chapter 6 Assurance of Learning Exercise #1 related to Live Nation (https://www.livenationentertainment.com/) and respond to the following questions:
NOTE: Make sure you choose a company that is unique.
Provide an example of a vertical or horizontal integration strategy that a firm applied it based on the reading from our Thompson text and the associated other material. How did the integration aid the company in building competitive advantage? Explain what the advantages and disadvantages of applying that integration strategy are in the context of the company and given our course work during the week.
Your initial response to the discussion question should be 250 words. You must have at least one course (our text) and one non-course scholarly/peer reviewed source in your initial posting. Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.