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managing change week 7

Open Posted By: ahmad8858 Date: 19/02/2021 High School Research Paper Writing

Chapter 7 in your eText focuses on communication.   Locate a communication piece from an organization about a change they have made - you can use a video, a company website or a news article.  Then analyze the effectiveness of the communication.  Consider especially how the eText argues that language matters.  What are the strengths and weaknesses of the communication and how would you improve it?  Give specific examples to support your choice.

Before posting, please review the DB posting reminders:

DB POSTING REMINDERS:

  • Please remember the initial post should be written as early in the week as possible, and the peer responses are due by Saturday evening.
  • Be sure to reference your eText or other research to support your response with proper APA in-text citations and references. You will be graded on how you relate the class readings to your initial post.
  • When you make your initial post, please fully answer the question and make substantive responses - i.e. at least 200 words that really dive into the topic and show that you've read in your texts and done research to support your opinions.
  • Apply appropriate examples that illustrate your points - feel free to bring your workplace experiences into the discussion. It helps us all learn when we can relate our past workplace experiences to what we're learning here in the discussions.
Category: Business & Management Subjects: Auditing Deadline: 12 Hours Budget: $150 - $300 Pages: 3-6 Pages (Medium Assignment)

Attachment 1

Chapter 7

Change Communication Strategies

Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

2.pdf

Providing the Skills to Successfully Manage Change Managing Organizational Change: A Multiple Perspectives Approach, 3e, by Palmer, Dunford, and Buchanan, offers managers a multiple perspectives approach to managing change that recognizes the variety of ways to facilitate change and reinforces the need for a tailored and creative approach to fit different contexts.

The third edition offers timely updates to previous content, while introducing new and emerging trends, developments, themes, debates, and practices.

Highlights of the third edition include: • New coverage of contemporary topics throughout, such as “depth of change”

(Chapters 1, 4, and 12), change in a recession (Chapter 3), the built-to-change organization (Chapter 4), and the impact of social media and the communication “escalator” (Chapter 7).

• A new chapter, “The Effective Change Manager: What Does It Take?” (Chapter 12), exploring competency frameworks, interpersonal communication processes and skills, issue-selling tactics, and the need for the change manager to be politically skilled.

• Improved visual appeal with more graphics and occasional memorable cartoons.

Now available with —the leading adaptive learning resource.

connect.mheducation.com

Providing the Skills to Successfully Manage Change Managing Organizational Change: A Multiple Perspectives Approach, 3e, by Palmer, Dunford, and Buchanan, offers managers a multiple perspectives approach to managing change that recognizes the variety of ways to facilitate change and reinforces the need for a tailored and creative approach to fit different contexts.

The third edition offers timely updates to previous content, while introducing new and emerging trends, developments, themes, debates, and practices.

Highlights of the third edition include: • New coverage of contemporary topics throughout, such as “depth of change” (Chapters 1, 4, and 12),

change in a recession (Chapter 3), the built-to-change organization (Chapter 4), and the impact of social media and the communication “escalator” (Chapter 7).

• A new chapter, “The Effective Change Manager: What Does It Take?” (Chapter 12), exploring competency frameworks, interpersonal communication processes and skills, issue-selling tactics, and the need for the change manager to be politically skilled.

• Improved visual appeal with more graphics and occasional memorable cartoons.

Now available with —the leading adaptive learning resource.

connect.mheducation.com

The Importance of Communication

  • Communication processes are important to the success of a change program

  • Change communication is intended to convey information about the intended change, why the change is necessary, and how it is to be achieved
  • Communication, by influencing the understanding of people involved, is a key element in building commitment

Importance of Communication

Change Images & Communication

Communication Process

Gender, Power & Emotion

Language Matters

Communication Strategies

Contingency Approaches

Communication Channels & Social Media

10-*

Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Change Images and Communication

Importance of Communication

Images of Managing Change

Communication Process

Gender, Power, & Emotion

Language Matters

Communication Strategies

Contingency Approaches

Communication Channels & Social Media

10-*

Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Images Purpose of Communication
Director Ensure people understand what is going to happen and what is required of them. Communication strategies need to ensure that there is no message overload or message distortion
Navigator Similar to director but pay attention to identifying alternative interests that may disrupt the proposed change. “Tell and sell” communication techniques are used to try to win people over to the change.
Caretaker Focus is on letting people know about the “why” of change, that is, the inevitability of the changes and how best to cope or survive them. “Identify and reply” (reactive) communication strategy is used.
Coach Focus is on ensuring people share similar values and are aware of what actions are appropriate to these values. The focus of the coach is “getting buy-in” to the change through shared values and the use of “positive emotions.” “Underscore and explore” interactions are used to engage in dialogue about the change.
Interpreter Interpreters provide staff with a sense of “what is going on” through story telling, metaphors, and so on. They recognize that not all will buy in to the story of change, but the aim is to provide the most dominant account. “Rich” communication media are most favored.
Nurturer The nurturer image leads change managers to reinforce the view that processes cannot always be predicted and that often outcomes will occur that are innovative and creative for an organization even though few people could have anticipated what these might be prior to their occurrence.

The Communication Process

  • Transmitter sends the communication (message) through channels to receiver. Transmitter expresses (codes) the message and receiver interprets (decodes) the message

perceptual filters and context both affect coding and decoding

error may occur in the communication process so it is important to check that the message has been accurately coded and interpreted

  • In designing change communications, be aware of the problems that can occur due to

message overload

message distortion

message ambiguity (but note Christensen & Cornelissen, 2011)

Importance of Communication

Change Images & Communication

Communication Process

Gender, Power & Emotion

Language Matters

Communication Strategies

Contingency Approaches

Communication Channels & Social Media

10-*

Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Gender, Power & Emotion

  • Gender is associated with differences in how communication occurs. Examples include

Expressions of confidence and boasting

Willingness to ask questions

How feedback is given and received

  • Recognition of gender-based differences in communication style can prevent misinterpretation of these differences
  • Power differences can be a barrier to communication

  • Emotions can interfere with the communication process but can also be a positive resource

Importance of Communication

Change Images & Communication

Communication Process

Gender, Power, & Emotion

Language Matters

Communication Strategies

Contingency Approaches

Communication Channels & Social Media

10-*

Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Language Matters 1

  • The language managers use in a change situation creates meaning for others regarding what is ‘going on’
  • Change managers need to be skilled in use of appropriate language

  • Four types of conversation (Ford & Ford, 1995)

Initiative: draw attention to the need for change

Understanding: what needs to be achieved

Performance: actions needed

Closure: acknowledge and celebrate completion

Importance of Communication s

Change Images & Communication

Communication Process

Gender, Power, & Emotion

Language Matters

Communication Strategies

Contingency Approaches

Communication Channels & Social Media

10-*

Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Language Matters 2

  • Four dominant ‘language forms’ (Sillince, 1999)

Ideals: express preferences

Appeals: seek support

Rules: seek to direct the behavior of others

Deals: serve as a form of bargaining and exchange

  • Align language with the change (Marshak, 1993)

Machine imagery: portrays organization as ‘broken’ and needing to be ‘fixed’

Developmental imagery: emphasizes the need to improve

Transitional imagery: emphasizes making changes by building on what exists

Transformational imagery: emphasizes radical change

  • Be aware that ‘surface-level’ language differences may be a sign that there are some fundamental differences in beliefs and assumptions amongst those involved

Importance of Communication s

Change Images & Communication

Communication Process

Gender, Power, & Emotion

Language Matters

Communication Strategies

Contingency Approaches

Communication Channels & Social Media

10-*

Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Communication Strategies

  • Can you communicate too much?

‘we need more communication’ vs information overload and lack of real participation

  • Getting word out or buy in:

focusing on the provision of information and/or gaining participation in the process.

  • Beyond ‘spray and pray’ (Clampitt et al, 2000)

A communication continuum of five approaches

Spray and pray

Tell and sell

Underscore and explore

Identify and reply

Withhold and uphold

  • Who should be responsible for communicating?

The role of a transition management team

Importance of Communication

Change Images & Communication

Communication Process

Gender, Power, & Emotion

Language Matters

Communication Strategies

Contingency Approaches

Communication Channels & Social Media

10-*

Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Contingency Approaches

  • Communication strategy should take into account

(i) the type of change (Stace & Dunphy, 2001)

Developmental/incremental

Task-focused

Charismatic

Turnaround

(ii) the degree of change (Quirke, 2008)

(iii) the stage of change (Reardon & Reardon, 1999)

Planning

Enabling

Launching

Catalyzing

Maintaining

Importance of Communication

Change Images & Communication

Communication Process

Gender, Power, & Emotion

Language Matters

Communication Strategies

Contingency Approaches

Communication Channels & Social Media

10-*

Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Communication Channels and Social Media

  • Media vary in ‘richness’ (Lengel & Daft, 1988) which depends on ability to:

Concurrently handle many items of information

Provide rapid feedback

Establish a personal focus

  • The appropriate level of richness depends on what is being communicated and the nature of the audience

e.g., for non-routine, difficult communications use a rich medium such as face-to-face

  • Social media applications include (Gifford, 2013)

Increasing efficiency of information transfer

Seeking/giving employee voice

Facilitating collaboration

Supporting self-directed learning

recruitment

Importance of Communication

Change Images & Communication

Gender, Power, & Emotion

Language Matters

Communication Strategies

Contingency Approaches

Communication Channels & Social Media

10-*

Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.