BCO122 Oral Communication Skills Task brief & rubrics
Task: Individual Oral Presentation 1
You must deliver an individual presentation and submit it as a Powerpoint or PDF document the week before (see below for dates) Presentation title: Using examples, how important is intercultural communication in brand management and marketing? Content and expectations:
Your presentation should: refer to different communication styles and marketing methods refer to different communication settings contexts and the communication process refer to intercultural communication competence have a clear structure with an introduction, an outline and a conclusion answer the question with a coherent argument referring to relevant evidence and examples show critical thinking by analyzing and interpreting the evidence use appropriate visual aids with correct spelling and grammar and appropriate font, size and colour be within the time limit and allow questions and answers at the end
Presentation length: 8-10 minutes Number of slides: 7-10 The in-text References and the Bibliography must be in Harvard’s citation style.
Submission: Week 4, Sunday 21st February 2021. – Via Moodle
Presentation date: During on-campus classes in weeks 5 & 6 (weeks starting on February 22nd and 1st March).
Weight: This task is a 30% of your total grade for this subject. Full learning outcomes that will be assessed:
Outcome 1: To demonstrate the ability to research, organize, prepare and deliver an individual oral presentation Outcome 2: To create effective visual aids that will enhance the presentation Outcome 3: To demonstrate knowledge and understanding of communication perspectives and intercultural communication Outcome 4: To demonstrate effective use of verbal and non-verbal communication Outcome 5: To be able to develop a coherent and cohesive persuasive argument and link ideas together with signposting language and cohesive devices Outcome 6: To find relevant academic sources which are cited and referenced appropriately to support your argument Outcome 7: To analyse and the question, demonstrating critical thinking Outcome 8: To show depth of knowledge and ability to field questions
Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69 Knowledge &
Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.
Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.
Student understands the task and provides minimum theory and/or some use of vocabulary.
Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.
Application (30%) Student applies fully relevant knowledge from the topics delivered in class.
Student applies mostly relevant knowledge from the topics delivered in class.
Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.
Student applies little relevant knowledge from the topics delivered in class. Misunderstandings are evident.
Critical Thinking (30%)
Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.
Student critically assesses in good ways, drawing conclusions from relevant authors and references.
Student provides some insights but stays on the surface of the topic. References may not be relevant.
Student makes little or no critical thinking insights, does not quote appropriate authors, and does not provide valid sources.
All stages clearly and effectively signposted. Visual aids are accurate and appropriate and used well. Non-verbal communication used effectively and notes only used as reference. Questions are handled excellently.
Stages signposted well. Visual aids are accurate and appropriate. Non-verbal communication used well and notes mainly used as reference. Questions are handled well.
Stages mostly signposted. Visual aids are mostly accurate and appropriate and are generally used well. Non-verbal communication generally engages the listener and at times reading from notes. Questions are mostly handled well.
Stages somewhat signposted. Visual aids contain inaccuracies and/or inconsistencies. Non-verbal communication may not always engage listener and generally reading from notes. Not within the time limits. Questions are adequately handled.