The tide turned in the last six months of 2001 as VHS sales started to wane. In August, VHS sales fell to 54 percent of the tally and continued to decline. In October it was a tossup, with the pie almost evenly divided. Fourth-quarter holiday buying breathed life into sagging VHS sales but it was short-lived.
Buena Vista was the indisputable leader in VHS unit sales, with 21.5 percent of the tally. Buena Vista includes the Disney, Dimension, Hollywood, Miramax and Touchstone labels. Buena Vista laid claim to four of the top five VHS sellers in January, with turning in the best performance. Combined DVD and VHS sales of also made it the No. 3 overall seller for the month. In the overall sweeps Buena Vista finished in the No. 3 spot, with 15.7 percent of units sold.
Dead Alive (Braindead) Rare VHS Sales Promo (1992) - YouTube
With the number of DVD players skyrocketing it's no surprise more consumers are abandoning the VHS format in favor of DVD. In January, consumers showed a strong preference for DVD, with the format's sales outpacing VHS sales by a margin of 1.9 to 1.